Hector Vargas Curriculum Vitae

HECTOR VARGAS
Digital Marketing & Web Specialist |
UX/UI & Digital Design

E-mail/Zoom: hvhdeveloper@gmail.com
Whatsapp: +506 83734904
Canada Tel:: +1 (438) 823-1335
linkedin.com/in/hector-vargas-developer/

PERSONAL PROFILE

Digital marketing, web and UX/UI professional with 20+ years of experience combining design, front-end development, SEO, analytics and business analysis. Experienced in building and optimizing websites, landing pages and digital experiences, with hands-on experience in WordPress, HTML/CSS/JavaScript, Figma, GA4, Google Tag Manager and SEO. Strong background working with clients, multidisciplinary teams and marketing initiatives, including experience at VMware and large-scale projects for the Costa Rican Ministry of Finance.

EDUCATION & COURSES

Systems Engineering	Universidad Latina de Costa Rica, 1996-2001
Design & Interactive Development: Macromedia Flash, ActionScript, Photoshop & Illustrator	Cyber U 2001
Continuing Professional Development
Web Development & Front-End Technologies UX/UI & Figma SEO & Digital Marketing WordPress & E-commerce JavaScript / React / REST APIs Analytics, AI & Digital Tools	Other 2002-2026

SKILLS

DIGITAL MARKETING & ANALYTICS

SEO
Google Analytics 4
Google Tag Manager
Google Search Console
Conversion tracking
Landing pages
CRO fundamentals
Digital marketing
Content / social media
Audience research
Video Editing

WEB & FRONT-END

HTML5
CSS3
JavaScript / ES6
Responsive design
WordPress
Bootstrap
SASS
Tailwind
Drupal
PHP
React JS & REST APIs

UX/UI & DESIGN

Figma
UX/UI Design
Wireframing
Prototyping
Responsive design
Adobe Photoshop
Adobe Illustrator
Adobe Premier

PROJECT / BUSINESS

Business Analysis
Client communication
Requirements analysis
QA / troubleshooting
Project coordination
Stakeholder management
Team collaboration
Jira, Asana, Scrum

LANGUAGES

Spanish - Native
English - Professional
Italian - Intermediate
French - Beginner (studying)

LATEST DIGITAL MARKETING PROJECT

Marie-Hélène Filion Perreault — Website & Digital Marketing 2026 | Montréal, QC / mhfperreault.com

Redesigned and developed a WordPress website with a focus on UX, conversion and client objectives.
Implemented GA4 and Google Tag Manager for website and form conversion tracking.
Configured Google Search Console and addressed technical SEO/indexing issues.
Conducted competitor and landing-page research to support Google Ads and conversion strategy.
Developed audience, problem, messaging and landing-page architecture for a targeted campaign.

WORK EXPERIENCE

Web Design Specialist & Developer | Digital Marketing

2024 - Present - McCartney Interactive! / maccai.com

Lead web design and development projects combining UX/UI, SEO, digital marketing and business requirements.
Design and build responsive websites and digital experiences using WordPress, HTML, CSS and JavaScript.
Collaborate with clients and digital marketing teams on website strategy, content, SEO and conversion objectives.
Provide freelance consulting in UX/UI, web development, digital marketing and video production.

Business Analyst II (PRO) 2021 - 2023 - VMware / vmware.com

Analyzed and improved web-related processes and solutions for a large-scale corporate intranet.
Designed and developed web pages and event sites supporting internal communications and marketing initiatives.
Collaborated with stakeholders, QA, training and platform teams.
Worked as a Cerkl platform specialist and supported video/web content initiatives.

Product Manager | UX/UI & Front-End Development
2020 - Arkkosoft / Arkkosoft.com

Led UX/UI, information structure and front-end development for two large-scale digital platforms for the Costa Rican Ministry of Finance.
Managed client meetings and requirements gathering with groups of up to 10 participants.
Designed and developed two customized WordPress themes using PHP, JS and CSS.
Coordinated design and technical decisions to deliver the projects according to client requirements.

Community & Content Manager
2019 - Oveja Negra Producciones.

Managed social media and digital content for academic and institutional initiatives.
Developed concepts and visual content supporting communication and promotional campaigns.
Supported the launch of a new Master's Degree program at the University of Costa Rica through community and content management.

Freelance Web Developer | UX/UI Designer
2017 - 2019 - Hunger Relief International

Analyzed and optimized web resources for Hunger Relief International.
Designed and developed websites for individual clients and organizations.
Collaborated with international stakeholders on web and application projects.
Contributed to the design and development of a large-scale application project for investors in Mexico.

Web Designer & Developer | Front-End & SEO
2007 - 2016 - Bond Enterprises Ltd. Costa Rica / bond.cr

UX/UI, Web design, development and maintenance.
Actionscript Lead programmer.
Drupal Administration and migration.
Team Collaboration.

Web Designer & Interactive Developer
2006 - Monkey Designers, Costa Rica

Developed interactive web experiences using ActionScript and Flash.
Designed and developed conceptual websites and animations.

Web Designer & Developer | SEO
2001 - 2006. BetonSports PLC, Costa Rica

Started as a Junior Web Designer and Developer, creating web interfaces using HTML and Photoshop. Progressively expanded responsibilities into front-end development, SEO and interactive web development.
Worked with PHP, SQL, CSS, JavaScript and ActionScript across web projects.
Contributed to website development, maintenance and technical improvements.

Selected Project - Co-Founder & Director | Web Design & Development
Oct 2013 - May 2014 - CirculoDelMiedo Web Magazine / Editions Archive >

Co-created CirculoDelMiedo, a conceptual Costa Rican web magazine showcasing emerging talent, unique places and inspiring stories.